4 SEO terms every small business owner should be aware of

As people that work with these terms everyday we sometimes forget that the average business owner may be unclear as to what some of those words we toss around mean. In the interest of better client communication we have decided to define four terms that while commonly used by web designers and SEO's, might be foreign to a small business owner. 



This may seem like an easy one, but you would be surprised how many people we come across  that ask about this service without know ing what it means. SEO stands for search engine optimization, and is basically defined as the process of helping your website rank higher in search engines through the restructuring of your website's content.

For some information about what you, as a website owner, can do yourself to improve your site's SEO, check out our content optimization checklist



SERP is an acronym for search engine results page and basically refers to the list of ten results (typically) displayed when someone performs a search query. Your website's position on this page is referred to as your ranking. 

Bonus: Do you know how to accurately check your rankings?

  • Utilize a private browsing tab such as incognito mode in Google Chrome
  • Make sure you are signed out of your google account
  • Change your location to "United States" to avoid location bais



Put simply meta tags are pieces of code that, while invisible to your visitors, tell search engines what your website is all about. There are: 

The title tag is one of the most crucial elements on a web page. It is displayed both in search results and in browser tabs. Typically it is also displayed as a headline when your content is shared. They should be limited to less than 60 characters and contain your keyword.



These are industry terms that generally refer to the type of person or agency that you would hire to perform SEO on your website. To generalize, White Hat typically means the person is performing tasks that are 100% sancioned and recommended by the various search engines. A Black Hat SEO on the other hand, is willing to bend or break the rules for short term profits, often leaving you with a penalty, or even worse you website completely removed from search engines.

Think you may have a penalty? Contact us today and we will find out for you. 

Have a question about SEO?

We would love to hear it! Just drop us a line, either in the comments below or on our contact page. ​